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That heading is only slightly flippant. When I am sitting at my market stall and someone expresses an interest in our ‘Backyard Fishing’ tee, I enjoy telling the story of how that design came about – and it is how most of our t-shirt and design ideas are formed.
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My writing began with a slight flicker of my right eyelid.
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In a hype-obsessed world, where everything is ‘awesome’ or ‘special’, everyone who displays a speck of talent a ‘star’, and even weather and paying bills are talked up (think ‘rain events’, ‘banking experiences’), I like the everyday, the ordinary.
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